This is a post specific for Insurance related negative keywords only, if you are looking for other businesses please check my other post 100+ Negative Keywords for Adwords (insurance businesses should also add them as negatives if not done already)
I am making two lists of insurance related negative keywords here for a reason. Some companies may be comfortable showing ads to some people while other companies don’t want them to see or click their paid ads so such negative keywords will be placed under “Grey Negative Keywords” heading while the other negative keywords which all insurance companies would like to add will be placed under “Negative Keywords”.
So look at them carefully, think of your business model, budget, targeted audience and then add these keywords as negatives.
First list mostly consist of companies outside the US but thousands of people in US search for them regularly so its highly recommended to add all of these keywords as negative to avoid showing your ads to irrelevant people already interested in some other companies outside the US for some reasons.
The keywords below are grey area keywords because of their nature and their importance may vary from business to business.
Grey Negative Keywords
Can you help me improve this list…? Shoot a comment or email me at email@example.com